Print

• • AXA Outdoor
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• • Alpro Soya Press
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• • Simplyhealth Outdoor
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• • swiftcover.com Outdoor
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• • Wickes Outdoor
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• • Wickes Press
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• • FSA Outdoor
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• • Victim Support Outdoor
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• • Victim Support Press
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Who needs another car insurance company?

When AXA launched into this market they needed a campaign that would be talked about, while attracting the right kind of customer. By contrasting how ridiculously some people behave on the road with the value of experience, AXA has a campaign idea that not only communicates the benefits for experienced drivers but can also stimulate a genuine social debate.