Alpro soya campaign launched across nine European markets

Alpro soya campaign launched across nine European markets

When Alpro soya wanted to take their niche health food products into the mainstream they needed a big idea that could travel across borders.

The campaign transforms the brand to appeal to a wider audience by focusing on how the nutritional benefits can help our audience who want to be healthy and live longer so they can spend more time with their family. We embrace this by featuring energetic kids demanding activity time and energy from grown-ups.

Experience counts

We believe in the value of experience and we have lots of it within the MWO team. Our clients get to work with the senior team at all times. It is this experience that guides and influences the way we work with our clients, and it lies at the heart of how we can make a genuine difference to their business. It enables us to to continually challenge our clients based on knowledge as well as our intuition.