Simplyhealth Cash Plans
Simplyhealth are the leading provider of cash plans in the UK and wanted to promote this expertise with a new campaign. We developed a new execution that helps to challenge people’s lack of understanding by informing them about cash plans and how they can help with everyday health care costs. It highlights how Simplyhealth products can transform gloomy futures into more positive ones and includes a clear call-to-action to find out more about a product that is especially helpful in difficult economic times.
The new ad continues to feature the bright and optimistic Simplyhealth brand world and demonstrates how it can communicate a range of different messages that support the overall brand message of ‘We can be bothered’. To find out more about Simplyhealth visit www.Simplyhealth.co.uk
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